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Upgrading Global Contact Centers with AI

  • 70%+: The share of routine customer contacts that generative AI can take off agents’ plates.

  • 45–50%: Agent staffing is the largest cost in a contact center, nearly half of the total build cost.

  • 86%: The share of B2B customers (and 71% of B2C customers) who expect support to fully understand their situation.

What’s inside

Generative AI is moving customer service from reacting to questions to anticipating them. The next-generation contact center is an intelligent agent that understands needs and acts proactively. It also has to balance personalization with data compliance under regulations such as GDPR and PIPL.

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This whitepaper will help you answer

  • Trends and opportunities. Five trends shaping customer service, and how generative AI is transforming self-service bots, agent assistance, and contact center operations.

  • Inside the next-generation contact center. The full contact center architecture and a breakdown of build costs. It also compares Amazon Connect, Zendesk, Genesys, Salesforce, and Dynamics, and explains how to choose between SaaS and custom integration.

  • Bricom’s solutions. Five solutions covering consulting, SaaS, custom builds, AI Agents, and smart outbound calling.

  • Customer success stories. How Midea, miHoYo, DiDi, Great Wall Motor, Wondershare, and Speediance transformed their customer service.

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