Event Recap | Zendesk x Bricom CX Talk Hangzhou
- Sep 18, 2025
- 2 min read
On September 17th, an in-depth exchange focused on "Next-Generation Contact Centers and Customer Service" came to a successful conclusion in Hangzhou!
Hosted by Bricom, the Zendesk Customer Exchange (CX Talk) brought together customer service leaders and business executives from various industries to explore how AI technology can drive a win-win outcome for both customer experience and operational management.
Deep Dive: The Next-Generation Contact Center
AI is reshaping customer expectations for service, and enterprises urgently need to deliver instant, personalized, and round-the-clock customer experiences.
This Bricom x Zendesk Customer Exchange (CX Talk) was designed around this trend, placing customer needs at the center. Through engaging and interactive sessions, attendees exchanged diverse perspectives and explored new directions in intelligent customer service.
Participants not only shared valuable hands-on experience and industry insights but also engaged in lively discussions around key topics:
AI-Powered Transformation
AI is enabling organizations to move from reactive support to proactive engagement.Bricom showcased how intelligent routing, predictive analytics, and automation tools can significantly improve service efficiency and customer satisfaction.
Balancing Cost and Efficiency
Delivering exceptional service while optimizing operational costs remains a top priority.Real-world use cases provided practical, actionable approaches for achieving this balance.
Practical Use Cases and Solution Insights
The session highlighted Zendesk’s core capabilities and cross-industry applications, supported by case demonstrations that illustrated how to build flexible and scalable customer service operations.
Anton Cui, Chief Presales Consultant at Zendesk, highlighted in his presentation that Zendesk's unified solution platform is helping enterprises achieve more efficient, cost-effective, and differentiated service advantages through deep integration of AI, automation, and knowledge bases.
As a Zendesk Premier Partner, Bricom is working alongside enterprises to capitalize on this trend, transforming intelligent customer service capabilities into genuine competitive advantages.
🔺View event photos
🌿 Hangzhou Gathering: Insights and Expectations
Bricom believes that the best solutions are rooted in real business needs.The CX Talk series reflects this belief—putting customer voices at the center and ensuring every participant walks away with practical, applicable insights.
A big thank you to all who joined us! Bricom looks forward to continuing this journey with you—exploring new possibilities in intelligent customer service.
Beijing Bridge Communication Co., Ltd (Bricom) is an AWS Partner Network (APN) Partner and a Zendesk Premier Partner. Bricom empowers enterprises in China and around the world to achieve digital transformation and continuous innovation, providing implementation capabilities for Amazon Connect and Zendesk, as well as lifecycle management services for Contact Center as a Service (CCaaS).
We offer one-stop integrated solutions for customer interaction data, effectively addressing data silo issues and facilitating the seamless deployment of AI applications for enterprises. By building a unified customer data platform, we realize omnichannel data aggregation and intelligent routing, empowering contact centers to deliver seamless service experiences and fully unlock the value of AI.
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