Bricom Invites You to the 2025 AWS Automotive Industry Summit | Shanghai, China
- Apr 16, 2025
- 3 min read
The automotive industry is entering a pivotal era of intelligent and digital transformation. As emerging technologies rapidly reshape the service landscape, automakers are shifting their focus from simply building great vehicles to delivering exceptional customer experiences.
How can enterprises build smarter, more efficient customer engagement systems in this new era?
On April 23, the 2025 AWS Automotive Industry Summit will officially kick off under the theme “Drive Beyond Boundaries, Accelerate the Future (智行无界・速领未来).” The event will bring together industry leaders, technology innovators, and cloud experts to explore the next generation of automotive innovation.
As a key partner of Amazon Web Services (AWS), Bricom is honored to participate in this year’s summit and will share real-world applications of generative AI in automotive customer service operations during the breakout forum sessions.
Join us in Shanghai on April 23 to explore the limitless possibilities of future mobility.
Bricom On-Site Session: AI-Powered Transformation for Automotive Customer Service Centers
During the afternoon breakout forum on Digital Customer Experience (数字化用户体验), Bricom and AWS will jointly present a featured session titled “Data-Driven, AI-Enabled: Innovative Practices in Digital Customer Experience.”

At the summit, Bricom’s presentation will spotlight its Intelligent Automotive Customer Service Center Solution Powered by AWS Generative AI Services, showcasing how AI technologies are redefining traditional automotive service models.
🔁 Omnichannel Intelligent Customer Service
Leverage Amazon Connect
to build a unified contact center platform that enables seamless engagement across the entire customer journey — from pre-sales inquiries to after-sales support.
📚 AI-Powered Knowledge Management
Utilize Amazon Bedrock
to establish an intelligent automotive knowledge base, providing real-time technical support for dealerships and maintenance networks.
☁️ Cloud-Native Architecture
Adopt a flexible and scalable microservices architecture that empowers automotive enterprises to rapidly evolve business scenarios and respond to changing market demands.
🛠️ End-to-End Delivery Support
Bricom’s professional team delivers comprehensive support covering consulting, implementation, and ongoing operations to ensure efficient project deployment and long-term success.
🚀 Sneak Peek: Summit Highlights
The 2025 AWS Automotive Industry Summit will cover eight key domains, including connected vehicles, autonomous driving, and intelligent manufacturing, bringing together hundreds of automotive and technology companies from around the world.
Attendees will have the opportunity to experience:
💡 58 Generative AI-Powered Innovation Solutions
Accelerating innovation across the automotive ecosystem.
👥 Industry Collaboration in Action
Featuring 17 keynote sessions and 18 live demo showcases.
🔍 In-Depth Case Studies, Technology Launches, and Executive Roundtable Discussions
Event Details
⏰ Date & Time:
Wednesday, April 23, 2025 | 9:00 AM – 4:30 PM
📍 Venue:
MGM Shanghai West Bund (No. 688 Yunjin Rd, Xu Hui Qu, Shanghai, China)
👋 Register Now by Scanning the QR Code

🤝 Explore the Future of Automotive Customer Experience with Bricom
As an AWS Advanced Consulting and Software Partner, Bricom has remained dedicated to intelligent customer service transformation for over two decades, continuously helping enterprises build future-ready customer experience capabilities.
On April 23, Bricom warmly invites you to join the 2025 AWS Automotive Industry Summit and explore how digital innovation and generative AI are reshaping customer experience strategies for the automotive industry.
The future is already here — and we look forward to meeting you there.
Beijing Bridge Communication Co., Ltd (Bricom) is an AWS Partner Network (APN) Partner and a Zendesk Premier Partner. Bricom empowers enterprises in China and around the world to achieve digital transformation and continuous innovation, providing implementation capabilities for Amazon Connect and Zendesk, as well as lifecycle management services for Contact Center as a Service (CCaaS).
We offer one-stop integrated solutions for customer interaction data, effectively addressing data silo issues and facilitating the seamless deployment of AI applications for enterprises. By building a unified customer data platform, we realize omnichannel data aggregation and intelligent routing, empowering contact centers to deliver seamless service experiences and fully unlock the value of AI.
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